So you've decided to sell your home. Perhaps you're taking a job in a new community and you need to sell. Maybe you've outgrown your existing home and you need to move into something larger. Perhaps your family has grown up and moved out and it is time to downsize into a smaller home. Whatever the reason, you've decided to sell your home. What follows are some useful hints and ideas to make the selling process easier.


Pricing Strategies

Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:

  • If the listing price is set too high, potential buyers may be deterred from considering your home.
  • Arriving at the optimal price requires evaluation and understanding of current market conditions, and the marketable features of your home.
  • The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price.
  • The higher your home is priced above market value, the fewer number of buyers will look at it.


I will advise you of many factors when assisting you in determining a listing price for your home. Some of these factors include:


  • Determining the selling price of recently sold properties with attributes similar to yours.
  • Arriving at a listing price that is attractive enough for buyers to request showings and make acceptable offers.
  • Determining what properties are competing for the attention of buyers right now.
  • Determining what properties have not sold. This is a good indicator of what prices buyers are unwilling to pay under current market conditions.


Bringing Buyers to Your Home

Understanding where buyers come from allows agents to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood and price range, the vast majority will discover your home with the assistance of a real estate professional. According to research by the California Association of Realtors®, 72% of Internet home buyers and 63% of traditional buyers were first exposed to the home they purchased by their real estate agent. Therefore, I will use a comprehensive plan that includes networking with colleagues throughout the area to position your home to the right buyer.


Marketing Your Home

The more exposure your home receives, the more opportunity you'll have to achieve your financial and time-oriented goals. In addition to Internet and print media advertising, I will attract qualified buyers by using the following methods:

  • Property Flyer - I will prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
  • Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
  • Other Brokers - I will cooperate with and invite other brokers in the community to tour your home in order to find a buyer.
  • Referral Network - Sales meetings, intra-office email and intra-office voice mail allow sales associates to present new listings. Other sales associates then refer to their client databases to identify potential buyers and arrange viewing appointments.

I will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.


Skillful Negotiation

When offers are presented, I will advise you and help obtain the best possible price and terms.
Understanding the various standard contract forms and the vast array of contractual issues is key to negotiating the best terms to meet your individual needs. Making sure buyers are qualified and knowledgeable about available financing alternatives is of the utmost importance in negotiating a successful sale. I will promote your interests and assist in developing a clear and binding contract.

Transaction Management

Many details must be attended to before a sale becomes final, including inspections, loan documents, contingency removals, and insurance. I know how difficult and time consuming this process is, and thus, I will handle scheduling inspections, reviewing documents, and making sure all of the required disclosure forms and pamphlets are provided in a timely fashion.


Richard Asch
Maxwell and Company Real Estate
Cellular: (617) 510-1721 (Call 1st)
Email: [email protected]
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